Issue № 95. December 2022

International Cooperation as a Driver of Inbound Tourism Development to Russia from China

Nina A. Voskolovich
DSc (Economics), Professor, Faculty of Economics, Lomonosov Moscow State University, Moscow, Russian Federation.
E-mail: voskolovitch@mail.ru
ORCID ID: 0000-0003-1395-4930 

Antonina S. Resmiatova
Master’s degree student, Faculty of Economics, Lomonosov Moscow State University, Moscow, Russian Federation.
E-mail: t_resm@mail.ru 

Тhe article deals with the problems of developing international cooperation as the basis for inbound tourism and presents the results of an analytical study of inbound tourism to Russia from China. The relevance of the issue is defined by the need to intensify inbound Chinese tourism and strengthen international cooperation between two countries. The aim of the study is to show the features of Russian-Chinese international cooperation in the field of tourism and to determine ways to enhance inbound tourism from China to Russia. The study used materials from official statistics, sample surveys and polls, methods of comparative analysis, expert assessments. The novelty of the article lies in the fact that it reveals the main directions of Russian-Chinese cooperation in the field of tourism, the features of inbound Chinese tourism to Russian regions, the demand for regional tourism products, the choice and availability of information about attractions, preferences of Chinese tourists in terms of time, goals, geography and type of tourism, requests for the level of service and its assessment, costs. A special place in the article is given to projects which support inbound Chinese tourism, implemented by the Russian ecosystem China Friendly for the certification of services, expanding the geography of trips, marketing research and promotion of tourism products. As a result, recommendations are given to increase the competitiveness of Russian tourism products and services through in-depth digital marketing research of Chinese tourists’ requests, the development of new regional routes, the strengthening of Russian tour operators influence on the formation of tourism products, work with accredited group organizers and guide-interpreters, more wide advertising of Russian tourist products in Chinese social networks, presentations at international events, exhibitions, through ambassadors, youth exchanges, and holding competitions for language experts.

Keywords

International cooperation, Chinese inbound tourism, Russian regional tourism product, tourist digital footprint, China Friendly ecosystem.