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Issue № 90. February 2022

Food Products of Monastic Farms Brands: Market Specifics and Aspects of Cooperation with the State

Olga A. Balabeikina, Natalya L. Sultaeva, Anna A. Yankovskaya

Olga A. Balabeikina
PhD, Associate Professor, Saint Petersburg State University of Economics, Saint Petersburg, Russian Federation.
ORCID ID: 0000-0001-9520-8880

Natalya L. Sultaeva
PhD, Associate Professor, Russian State University of Tourism and Service, Cherkizovo, Russian Federation.
ORCID ID: 0000-0002-9634-4478

Anna A. Yankovskaya
PhD, Associate Professor, Saint Petersburg State University of Economics, Saint Petersburg, Russian Federation.
ORCID ID: 0000-0002-2185-6196

The presented article analyzes the assortment as well as some features of producing and selling food products, carried out under the brands of monastic farms on the examples of Russia and European countries. The cases of the Valaam Spaso-Preobrazhensky Orthodox Monastery (Russia, the Republic of Karelia) and Finnish Orthodox Church object of the same name (Finland, Heinävesi) are considered in most detail. Methods of analysis, synthesis and participant observation were used during conducting the study. As a result, differences in the range of products of farms are found in the structure of the products of Russian religious institutions the emphasis is put on cheese-making and sour-milk production, and in Finland — on alcoholic products, oriented among others for export. In both cases production is based on local raw materials — berries or milk. It was revealed that the range of food brands products of domestic monasteries plays a significant role in the regional markets and in some cases can even replace sanctioned goods from Europe. Cooperation with government bodies and authorities is built on the need to patent and sell products on the terms of commercial organizations. Furthermore, the opportunity to purchase a variety of monastic products can serve as an incentive to visit a sacred place, and additional services in the form of tasting, excursions to production facilities, and monastic markets make it possible to diversify tourist routes and make them more attractive to consumers. The successful experience in the production and sale of food products of the Novo-Valaam Monastery in Finland is of interest for further research due to the similarity of natural and climatic conditions with the conditions of the North-West Russia, where it is also possible to produce similar primary products for monastery branding products and where cultural and historical ties with Europe are strong. The prospects for expanding contractual international cooperation between domestic monastic farms and foreign firms are revealed.


Monastic economy, food brand, religious institute, tourist attraction, regional market.

DOI: 10.24412/2070-1381-2022-90-7-19

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