Archive
2023 96 97 98 99 100  
2022 90 91 92 93 94 95
2021 84 85 86 87 88 89
2020 78 79 80 81 82 83
2019 72 73 74 75 76 77
2018 66 67 68 69 70 71
2017 60 61 62 63 64 65
2016 54 55 56 57 58 59
2015 48 49 50 51 52 53
2014 42 43 44 45 46 47
News
Submit your article
Newsletter


Issue № 90. February 2022

Food Products of Monastic Farms Brands: Market Specifics and Aspects of Cooperation with the State

Olga A. Balabeikina, Natalya L. Sultaeva, Anna A. Yankovskaya

Olga A. Balabeikina
PhD, Associate Professor, Saint Petersburg State University of Economics, Saint Petersburg, Russian Federation.
E-mail: olga8011@yandex.ru
ORCID ID: 0000-0001-9520-8880

Natalya L. Sultaeva
PhD, Associate Professor, Russian State University of Tourism and Service, Cherkizovo, Russian Federation.
E-mail: sultaeva@gmail.com
ORCID ID: 0000-0002-9634-4478

Anna A. Yankovskaya
PhD, Associate Professor, Saint Petersburg State University of Economics, Saint Petersburg, Russian Federation.
E-mail: aia777@yandex.ru
ORCID ID: 0000-0002-2185-6196

The presented article analyzes the assortment as well as some features of producing and selling food products, carried out under the brands of monastic farms on the examples of Russia and European countries. The cases of the Valaam Spaso-Preobrazhensky Orthodox Monastery (Russia, the Republic of Karelia) and Finnish Orthodox Church object of the same name (Finland, Heinävesi) are considered in most detail. Methods of analysis, synthesis and participant observation were used during conducting the study. As a result, differences in the range of products of farms are found in the structure of the products of Russian religious institutions the emphasis is put on cheese-making and sour-milk production, and in Finland — on alcoholic products, oriented among others for export. In both cases production is based on local raw materials — berries or milk. It was revealed that the range of food brands products of domestic monasteries plays a significant role in the regional markets and in some cases can even replace sanctioned goods from Europe. Cooperation with government bodies and authorities is built on the need to patent and sell products on the terms of commercial organizations. Furthermore, the opportunity to purchase a variety of monastic products can serve as an incentive to visit a sacred place, and additional services in the form of tasting, excursions to production facilities, and monastic markets make it possible to diversify tourist routes and make them more attractive to consumers. The successful experience in the production and sale of food products of the Novo-Valaam Monastery in Finland is of interest for further research due to the similarity of natural and climatic conditions with the conditions of the North-West Russia, where it is also possible to produce similar primary products for monastery branding products and where cultural and historical ties with Europe are strong. The prospects for expanding contractual international cooperation between domestic monastic farms and foreign firms are revealed.

Keywords

Monastic economy, food brand, religious institute, tourist attraction, regional market.

DOI: 10.24412/2070-1381-2022-90-7-19

Comments:
No material published in this journal may be reproduced in print or in electronic form without a link to "E-journal. Public Administrarion".
119991, Room A-710, Shuvalovskiy building, Lomonosov Moscow State University
(27/4, Lomonosovskiy Avenue); phone: +7 (495) 930-85-71
Copyright © 2015 SPA MSU


Яндекс.Метрика