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Issue № 87. August 2021

News Content Impact on Intergenerational Interaction in Russia

Anna V. Markeeva, Aleksey V. Sinyakov

Anna V. Markeeva
PhD, Associate Professor, Associate Professor of Economic Sociology and Management Department, Faculty of Sociology, Lomonosov Moscow State University, Moscow, Russian Federation.
ORCID ID: 0000-0002-7439-1599

Aleksey V. Sinyakov
Head of Educational Laboratory, Faculty of Sociology, Lomonosov Moscow State University, Moscow, Russian Federation.
ORCID ID: 0000-0002-7117-4089

The existence of societies within a new demographic structure requires a comprehensive reform of social institutions. The reform cannot be carried out without forming a new culture of old age. The culture of avoiding old age, the closure of young and elderly Russians within their social groups, and the lack of constructive dialogue between the generations inhibit the implementation of public and private programmes of active ageing. One of the negative factors is the information (news) environment, which strengthens the stereotyped perception of old age and contributes to the separation of generations. Based on the analysis of social media data (VK and, the following was revealed: the priority of news policy is given to the problems of young people; news reproduces standardized ideas about old age and youth, typical characteristics and key roles of representatives of these age groups; negative connotations and a limited set of social roles dominate in relation to older people. Despite significant socio-economic transformations that have made it possible to shift the boundaries of old age, the information space reproduces clichés about the potential of the older generation and becomes an instrument of social pressure. In the current context, new ways of organizing intergenerational dialogue are needed. One way could be cooperative volunteer programmes.


Older people, young people, news, old age, information space, news content, stereotypes, intergenerational conflicts, intergenerational interactions, active ageing, older generation, social construction.

DOI: 10.24412/2070-1381-2021-87-158-169

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