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Issue № 78. February 2020

University-Business Cooperation Models in the Digital Age: Benefits and Limitations

Aleksandra A. Sidorova

PhD, Associate Professor, Department of State and Municipal Management Theory and Methodology, School of Public Administration, Lomonosov Moscow State University, Moscow, Russian Federation.
E-mail: Sidorova_A@spa.msu.ru

The article is devoted to the problem of building the effective cooperation between universities and business in the digital age. Based on the analysis of the Triple Helix models of H. Etzkowitz, B. Clark entrepreneurial university, the UBC ecosystem of V. Galán-Muros and T. Davey, it was proposed to create an adaptive model of university-business cooperation, consisting of four successive stages. The first stage is goal-setting, which implies the formulation of goals and objectives that meet SMART characteristics, and the specification of cooperation direction (education, research, commercialization, management). The second stage is the analysis of key university stakeholders using tools such as influence diagrams, participation planning matrix, and power versus interest grid and so on. The third stage is the determination of the legal framework for interaction, in particular on the protection of intellectual property rights. The fourth stage is the analysis of previous experience in implementing similar cooperation projects (“best practices”) using evidence-based policy tools to assess the likelihood of success of adapting past experiences in new conditions, and creative benchmarking, which will increase the transparency of organizations and the availability of information about the process side of interaction between universities and business. The final step in the framework of the adaptive UBC model is the adjustment of the goals set by the university in the first stage. The goals are specified taking into account the interests of key stakeholders, the legal framework for the implementation of the project, as well as the analysis of “best practices”. The use of the adaptive model will facilitate the process of building the effective interaction between universities and business (in its analytical part), focusing on key issues, while simultaneously choosing the optimal depth of elaboration and detailing, which does not reduce the efficiency of using this model as a whole.

Keywords

University-business cooperation (UBC), system of higher education, digital economy, commercialization of innovations, evidence-based policy, university stakeholders, benchmarking.

DOI: 10.24411/2070-1381-2020-10043

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