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Issue № 76. October 2019

Network Interaction as a Tool for Effective Management of Historical and Cultural Tourism Regional Market Economic Stability

Matvey S. Oborin

PhD, Professor, Perm Institute (branch) of the Plekhanov Russian University of Economics; Professor, Perm State National Research University; Professor, Perm State Agricultural and Technological University, Perm, Russian Federation; Professor, Sochi State University, Sochi, Russian Federation.
E-mail: recreachin@rambler.ru

The article is devoted to the study of integrated cooperation mechanisms in regional markets, tourism and recreational services, the stabilization impact on the economy of the region cluster and network approach to the organization of historical and cultural tourism. Scientific relevancy of the research is defined by identifying the network models of historical and cultural tourism functioning, with positive effects on socio-economic indicators of the territories. One of the goals and objectives of the regional strategic management is to design optimal conditions of clusters and networks activity, to organize tourist business, as this will help to stabilize demand and improve the sustainability of services markets, in particular historical and cultural tourism, which is a relatively new direction.
As methods systematic and situational approaches, modelling socio-economic processes, analysis statistics were used.
As a result, indicators of historical and cultural tourism development in Perm Region were studied, problems and limitations and as well as benefits of the implemented cluster and network approaches to management of the industry development were identified.
The study allowed concluding that historical and cultural tourism is developing effectively in terms of integrated cluster and networking. On the territory of Perm Region there is a cluster of historical and cultural orientation, for the effective implementation of the programme approach to the management at the regional level it is necessary to monitor the achievement of indicators and indicators so that the organization of tourist activities on the regional market could be a stabilizing factor.

Keywords

Historical and cultural tourism, network interaction, cluster, network, effect, model.

DOI: 10.24411/2070-1381-2019-10004

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