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Issue № 73. April 2019

New Communicative Spaces as Modern “Third Space”

Stepan K. Kovalchuk

Senior Lecturer, Department of Government Control in Sports and Cultural Sector, Higher School of Policy in Culture and Administration in Humanities, Lomonosov Moscow State University, Moscow, Russian Federation.
E-mail: dydy_stepa@mail.ru

New communication spaces have become an integral part of the modern political communication processes. The spatial and temporal context of interpersonal communication has changed, transforming the usual patterns of interaction between government representatives and citizens. The features of online virtual communication are conducive to the formation of platforms in which free conversation about actual problems and events becomes possible. At the same time, these sites, due to their high popularity among users, are becoming the object of attention of communication specialists engaged in the public opinion formation. The purpose of this article is to describe the specifics of new communication spaces and the experience of using them in political campaigns.

Keywords

New communication spaces, social networks, social media, political campaign, public opinion, political communication

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