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Issue № 72. February 2019

Entrepreneurial Culture and Non-technological Changes in Business

Wang Chun Lan, Yulia S. Sizova

Wang Chun Lan — postgraduate student, Plekhanov Russian University of Economics, Moscow, the Russian Federation.
E-mail: 23436628@qq.com

Yulia S. Sizova — PhD, Senior Lecturer, Plekhanov Russian University of Economics, Moscow, the Russian Federation.
E-mail:Sizova.YS@rea.ru

The relevance of this paper is in need of creating an evidence-based approach to relation between the nature of entrepreneurial culture and the system of non-technological changes in business aimed at increasing performance. The purpose is defining the role of high-quality non-technological changes in adapting the internal environment of enterprise structures to implementation of technology innovations, in determining the extent of how individual business culture affects the course and possibility of non-technological changes. Existing Russian and foreign approaches to effect that external and internal institutional factors have on development of entrepreneurial culture and qualitative changes in enterprises driven by the latter, were analyzed.

Keywords

Entrepreneurial culture, institutional business environment, types of entrepreneurial culture, business processes, qualitative changes, non-technological changes.

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