Issue № 71. December 2018

Why It is Important to Create Transient Advantages in Modern Organizations

PhD, Associate Professor, Department of Regional and Municipal Administration, School of Public Administration, Lomonosov Moscow State University, Moscow, the Russian Federation.
E-mail: Zakharova@spa.msu.ru

In our days the rapidly changing environment threatens the sustainable competitive advantage. It stimulates organizations to create the transient advantages. Today, there are practically no sphere in which frequent changes have not occurred and new ideas are quickly copied by competitors. A unique trading offer cannot bring a long-term result. This article substantiates the necessity of reviewing the traditional strategic process in the organization and its modification towards creating transient advantages. It is also important to create favorable environment for innovations development in the organization.

Keywords

Transient advantage, strategy, competitiveness, innovations