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Issue № 68. June 2018

A Strategic Communication at Service of a Shared Development Project between the EU and Russia. Utopia or Reality?

Marco Ricceri

Secretary general, Institute of Political, Economic and Social Studies (EURISPES), Rome-Italy.

This article highlights the conditions under which strategic communication could play an effective and positive role in opening a new scenario for collaboration between the EU and Russia; this with the involvement and active participation of the states belonging to the EU Eastern Partnership as well as to the Eurasian Economic Union. In the first part, the author analyzes the main documents on strategic communication approved by the European institutions, the European Council, Parliament and Commission, in the last period 2015–2016, and highlights the elements of rationality and irrationality that they present as well as the motivations that justify them, also partially illustrated in the appendix of the article. The second part indicates the type of approach that should be followed in the organization and promotion of a strategic communication based on the principle of rationality. Finally, it presents a concrete example of a rational approach in the search for solutions useful to the composition of the current situation of tensions and conflicts, namely, to avoid anti-historical regressions but, instead, to recover a common path of progress between worlds which in any case have important integration processes in place. In this case, the author refers particularly to an important study and debate initiative promoted in 2016 in Europe and the United States by the German foundation F.Ebert.


EU strategic communication, Eastern Partnership, Russia, pragmatic cooperation, rational-irrational approach in foreign relations, EU-Russia for a Shared Home.

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