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Issue № 68. June 2018

Elements and Mechanisms of the New Public Diplomacy in State Foreign Policy.

Maxim S. Glebov

Postgraduate student, Moscow City Teachers’ Training University, Moscow, Russian Federation.
E-mail: regresnet@inbox.ru

The article discusses the elements and mechanisms of the new public diplomacy as an important component of foreign policy of modern States. With the help of public diplomacy leading world powers support the positive image and increase its cultural influence in the various regions. The author examines the content of public diplomacy of developed European countries, the phenomenon of the "national branding", "digital diplomacy" and "niche diplomacy." Public diplomacy proclaims the value of "open society", it aims to provide a higher level of trust, a partnership between the countries, as well as increase economic, political and humanitarian ties. On the other hand, this article shows how you can use public diplomacy and manipulative purposes.

Keywords

The new public diplomacy, "cyber diplomacy," soft power, NGOs, globalization

Comments:
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