Archive
2020 78 79        
2019 72 73 74 75 76 77
2018 66 67 68 69 70 71
2017 60 61 62 63 64 65
2016 54 55 56 57 58 59
2015 48 49 50 51 52 53
2014 42 43 44 45 46 47
2013 36 37 38 39 40 41
2012 30 31 32 33 34 35
2011 26 27 28 29    
News
Submit your article
Newsletter


Issue № 66. February 2018

Innovation Driven Strategic Communication: Towards a Holistic Approach

Marina G. Shilina

D.Sc., Professor, Plekhanov Moscow University of Economics, Moscow, Russian Federation.
E-mail: marina.shilina@gmail.com

This paper explains the concept of socially responsible innovation from the perspective of strategic communication. Responsible innovation could be a meta-issue of contemporary strategic communication, particularly within the context of corporations. In the European Union, this concept is the main subject of the Horizon 2020 program. In the EU and Russia, practitioners and researchers have just begun to practice and investigate responsible innovation as a part of strategic communication. This new characteristic of strategic communication enriches companies’ communication with innovation, changes its mode and model of communication toward a social-driven, peer-to-peer one.

Keywords

Strategic communication, corporation, responsible innovation, EU, Russia, paradigm shift, meta-communication.

Comments:
No material published in this journal may be reproduced in print or in electronic form without a link to "E-journal. Public Administrarion".
119991, Room A-710, Shuvalovskiy building, Lomonosov Moscow State University
(27/4, Lomonosovskiy Avenue); phone: +7 (495) 930-85-71
Copyright © 2015 SPA MSU


Яндекс.Метрика