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Issue № 64. October 2017

Program Modeling of Labor Migration, Reproduction of Population, and Economic Development of Russian Regions

Valeriya E. Svalova

School of Public Administration, Lomonosov Moscow State University, Moscow, Russian Federation.
E-mail: svalovave@mail.ru

The article stresses the issues of image potential development in ICT companies that operate on the B2B market through online channels and inbound marketing techniques. The author explores the structure of image potential in an ICT company and pays particular attention to determining the most important brand management techniques for the era of digital economy.

Keywords

Image potential, reputation management, inbound marketing, online marketing, B2B market.

Comments:
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