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Issue № 62. June 2017

Political Communication As a Power Distribution Tool in the System of State-society Relations

Sergey V. Volodenkov

Ph.D., Associate Professor, Faculty of Political Science, Lomonosov Moscow State University, Moscow, Russian Federation.
E-mail: s.v.cyber@gmail.com

This article examines the theoretical and methodological aspects of the political communication phenomenon in relation to the power distribution process in modern states. The article shows the role, the place and the functions of political communication in the “state-society” system. The author analyses the existing approaches to understanding the essential features of the modern political communication, and considers the applicability of traditional concepts of communicative power with respect to the current conditions. The study has formulated a new approach, according to which political communication in contemporary society is a system of processes of multidirectional competitive broadcasting of political content through the use of information and communication infrastructure in order to create a virtual values space, as well as meanings, ideas, images and representations relating to the perception of political reality by all the parties participating in the communication.

Keywords

Communication concepts of power, political communication, information society, social networking, power distribution, Internet technologies, the system “state-society”.

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