Issue № 48. February 2015

Development of paradigms of corporate growth

Marianna V. Kudina — Ph.D., Professor, School of Public Administration, Lomonosov Moscow State University, Moscow, Russian Federation.
E-mail: Kudina@spa.msu.ru

Sergei S. Kuzmin — Ph.D., doctoral candidate, School of Public Administration, Lomonosov Moscow State University, Moscow, Russian Federation.
E-mail: sskuzmin@gmail.com

This article is continuation of research of paradigms of corporate growth, which defined three main growth paradigms — causal, results of the growth and process of the growth. These paradigms have sufficient potential for development and for practical implementation of growth. Research shows, that currently integration of the growth paradigms, which includes the concept association mechanisms, is taking place. Association mechanisms are based on the evolution of franchising, licensing, creation of alliances and joint ventures, and other integration processes. The conclusion about prospects of development of integration paradigms of corporate growth from the point of view of its practical realization is drawn.

Keywords

Development theories of growth, the integration model of corporate growth, goals and objectives of the company’s growth.