Issue № 40. October 2013

Public policy as an instrument of state image construction

Graduate student, School of Public Administration, Lomonosov Moscow State University.
E-mail: Suvorovai@yandex.ru

Today, the increasing role of information, mass communication, and information and communication technologies are raising the requirements for the state authorities in terms of consolidation of efforts to ensure sustainable development of the state. The problem of creating a complete concept of strategic positioning and image of Russia image becomes more and more urgent. The purpose of this article is to identify the role of public image in the implementation of the state policy and, at the same time, to analyze the state policy as an instrument of public image formation. The author uses state sports policy as an example. The author concludes that the governmental image policies should possess coordinated and strategic nature to guarantee a successful implementation. The image policies of Russia should consist of the institutionalization of image policy and its strategic character.

Keywords

Public policy, public image, state policy in sports.