Archive
2023 96 97 98 99 100 101
2022 90 91 92 93 94 95
2021 84 85 86 87 88 89
2020 78 79 80 81 82 83
2019 72 73 74 75 76 77
2018 66 67 68 69 70 71
2017 60 61 62 63 64 65
2016 54 55 56 57 58 59
2015 48 49 50 51 52 53
2014 42 43 44 45 46 47
News
Submit your article
Newsletter


Issue № 35. December 2012

The Image of Authority and the Image of “Other” in the 1930s: Political Goals and Propaganda

Alexander Ya. Livshin, Anastasia S. Lozhkina

Alexander Ya. Livshin – Ph.D., professor, School of Public Administration, Lomonosov Moscow State University.
E-mail: livshin@spa.msu.ru

Anastasia S. Lozhkina – Ph.D., Head of Funding Department, “Downside Up” charitable foundation.
E-mail: anastasia@downsideup.org

The image of “Other” plays a significant role in the national identity formation process. The image of a foreign country is an important factor influencing political decision-making. It also helps create positive perceptions of the government among the people.

The image of Japan was an important element of the Soviet propaganda machine used to perform certain political and ideological functions in a crucial period of history. Soviet propaganda, on the basis of existing stereotypes, created a negative image of the Country of the Rising Sun; in this process it used short-term techniques (printed media, radio) and long-term techniques – movies, literature, music, etc. The entire Soviet propaganda structure and educational system appealed to emotions and feelings of people. Soviet government has deliberately created the negative image of Japan in order to consolidate the society around the interrelated goals of confronting the Country of a Rising Sun and elevating the international standing of the USSR.

Keywords

Image of the “Other”, image of authority, political discourse, propaganda, Stalin, Japan, cartoons, manipulation of consciousness.

Comments:
No material published in this journal may be reproduced in print or in electronic form without a link to "E-journal. Public Administrarion".
119991, Room A-710, Shuvalovskiy building, Lomonosov Moscow State University
(27/4, Lomonosovskiy Avenue); phone: +7 (495) 930-85-71
Copyright © 2015 SPA MSU


Яндекс.Метрика