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Issue № 29. December 2011

Methodological Approaches to Business Reputation of Industrial Companies Evaluation

Leonid V. Volkov

Graduate student, Moscow State University of Railway Engineering.
E-mail: leonid_volkov@inbox.ru

This article considers business reputation of industrial companies and methodological approaches to its evaluation. The article provides a definition of goodwill accounting standards, obligatory conditions of assignment of assets to intangible assets. The author also describes the concept of business reputation management of the company and its impact on the company’s value.

Keywords

Governance, intangible asset, business reputation, goodwill, accounting, depreciation.

Comments:
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