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Issue № 23. June 2010

Promotion of National and Regional Brands As a National Task

Irina V. Loguncova

Ph.D., senior lecturer, School of Public Administration, Lomonosov Moscow State University.
E-mail:
loguntsova@spa.msu.ru

National images control our consumer behavior, despite often having very little to do with reality. Yet we believe in national images and in products having the same properties as the countries they are produced in. Russia’s negative image has significant negative impact on the integration of Russian companies into global business community. No to long ago, Russian government decided to focus its attention on creating a more positive national image by promoting national and regional brands.

Keywords

National image, national brand, regional brand.

Comments:
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