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Issue № 21. December 2009

Механизм обратной связи для повышения эффективности рекламных коммуникаций высокотехнологичной компании

Anna A. Tihomirova, Denis S. Andreyuk

Anna A. Tihomirova – Head of Marketing Group, NT-MDT.

Denis S. Andreyuk – Ph.D., Head of Marketing, NT-MDT.

The article presents the results of the work aimed at creating a system of quantitative evaluation of efficiency of marketing modules in specialized publications — books, periodicals, exhibition catalogues etc. The system was developed and tested by NT-MDT — scientific equipment manufacturer. The authors discuss the specifics of evaluating marketing efficiency in hi-tech companies.

Keywords

Hi-tech sector, marketing communications, optimization, efficiency, quantitative evaluation.

Comments:
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