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Issue №1. September 2003

The Leader’s Public Image

Lyudmila V. Minaeva

Ph.D., School of Public Administration, Lomonosov Moscow State University.

Forming a positive image of organization, a person or a product is one of the important problems of social and economic life in modern Russia. Speech has a special place in image construction. The article lists the skills a professional speechwriter should possess and the most important components of a public speech which a leader must understand to successfully construct a positive image.

Keywords

Image, leader, speechwriter, public speech.

Comments:
No material published in this journal may be reproduced in print or in electronic form without a link to "E-journal. Public Administrarion".
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