Current Issue About us Publication Ethics Editors Board of Editors Guidelines Contacts

Issue №16. September 2008

Cultural Semiosphere as a Strategic Management Resource

Lyudmila B. Logunova

Ph.D., Associate Professor, School of Public Administration, Lomonosov Moscow State University.

The article examines cultural archetypes as a strategic management resource. The author presents a comparative analysis of Russian and European cultures and shows the importance of cultural archetypes in administrative decision making.

Keywords

Cultural archetypes, culture codes, agents of primary sociality.

Full Text (pdf)

Comments:

No material published in this journal may be reproduced in print or in electronic form without a link to "E-journal. Public Administrarion".

119991, Room A-710, Shuvalovskiy building, Lomonosov Moscow State University
(27/4, Lomonosovskiy Avenue); phone: +7 (495) 930-85-71