Archive
2023 96 97 98 99 100 101
2022 90 91 92 93 94 95
2021 84 85 86 87 88 89
2020 78 79 80 81 82 83
2019 72 73 74 75 76 77
2018 66 67 68 69 70 71
2017 60 61 62 63 64 65
2016 54 55 56 57 58 59
2015 48 49 50 51 52 53
2014 42 43 44 45 46 47
News
Submit your article
Newsletter


Issue №15. June 2008

A Marketing Approach to Modern City Management

Irina V. Loguntsova

Senior lecturer, School of Public Administration, Lomonosov Moscow State University.

The concept of local and national brands promotion, approved by the Russian government in early 2008 confirms the importance of urban marketing studies. This article examines some of the theoretical and practical aspects of urban marketing, as well as its problems and perspectives of urban marketing in Russia. It seems that the most important factor in urban development are the human resources — the more people from different countries and of various backgrounds find the city suitable as a place to stay permanently, the more potential the city itself has.   Nationwide city system will contribute greatly to our country’s international competitive capacity.

Keywords

Regional and national brands, urban marketing, location marketing.

Comments:
No material published in this journal may be reproduced in print or in electronic form without a link to "E-journal. Public Administrarion".
119991, Room A-710, Shuvalovskiy building, Lomonosov Moscow State University
(27/4, Lomonosovskiy Avenue); phone: +7 (495) 930-85-71
Copyright © 2015 SPA MSU


Яндекс.Метрика